Entering a new market begins with finding companies that need your goods or services. For procurement, you need manufacturers, suppliers and contractors that can meet your requirements.
Serenity Mail selects business contacts for a specific offer or request. We work with manufacturing, trade, construction and other business sectors. We find companies for direct procurement, product resale and service orders.
We prepare emails in the recipients' language, send them to only suitable companies and notify you of enquiries and offers. The country where your business is located does not limit the countries you can search in.
Advanced AI models perform multi-factor analysis using proprietary Serenity Mail algorithms: they select categories, regions and business directories, then evaluate each company individually.
We consider published information in directories and on websites: business activity, specialisation, goods and services, the company's role in the supply chain and its suitability for your task. A matching category or country alone is not sufficient for inclusion in the mailing.
Our team monitors the results. Based on the companies found and the responses received, we refine the criteria and improve the selection algorithms.
Export of goods and services
Finding clients in other countries
Serenity Mail finds foreign companies that need your goods or services. For products, we look for businesses that use them in their operations, distributors, wholesale suppliers and other companies that purchase them for resale.
For services, we select customers with relevant needs. These may include manufacturing, trading and service companies, project organisations and contractors. The selection depends on your offer and the client's specialisation.
We consider why companies need your offer: for their own production, project supplies, resale or ordering work. This ensures that emails are sent to those who need it, rather than to every business in the selected industry.
We prepare your offer in the recipients' language, send it to selected companies and notify you of enquiries. You handle further negotiations, delivery terms and the conclusion of deals yourself.
Western Europe:Germany, Austria, France, the Netherlands, Italy.
Eastern Europe:Poland, the Czech Republic, Hungary, Romania, Bulgaria.
You can search for clients in one or several countries. We select regions and categories in local business directories for your task. We assess companies by their activities, not only by their name or place of registration.
Import: finding suppliers
Manufacturers, suppliers and contractors
Serenity Mail finds foreign companies for the procurement of goods, materials, components, equipment and services. We look for manufacturers for direct deliveries, trading companies with the required product range and contractors with suitable specialisations.
The selection is based on your procurement needs: what is required, for which work or production, and which specifications and conditions are important. Using published information, AI assesses how well each company's goods and services match the request.
We send enquiries to those with the required offer, track responses and notify you of offers. Prices, availability, lead times and delivery options are clarified through communication with the selected companies.
This approach is suitable for industrial supply, trade, construction, and the procurement of business services. You compare the proposals received and choose a supplier.
Geographical scope of supplier search
Eastern Europe:Poland, the Czech Republic, Hungary, Romania, Bulgaria.
Western Europe:Germany, Austria, France, the Netherlands, Italy.
We select the countries to search based on your procurement needs. We use local business directories and company websites and prepare enquiries in the recipients' language. Your business may be located in Europe or elsewhere.
Team expertise
The team's practical experience includes managing manufacturing projects and small businesses, international trade, imports and exports, marketing, and software development. Construction and design remain important areas of our experience.
We have worked with international companies and brands and organised manufacturing, sales, and deliveries. This means that when defining the task, we understand your company's role, the purpose of the products, and who needs them.
We develop Serenity Mail based on experience from many dozens of campaigns in construction and other industries. We review the quality of the companies found and the enquiries received, and refine the criteria and AI algorithms. We assess the results in the context of each business's specific task.
Full service
We handle task definition, company research and assessment, preparation of proposals or enquiries, and email delivery. Based on the results, we refine the selection, track enquiries, and notify you about enquiries and offers.
If needed, we create or improve your website, prepare your offer, register a domain, and set up email. Working with Serenity Mail does not require you to expand your team or restructure internal processes.
AI is used to find and select companies; our team prepares the emails. You determine your level of involvement and retain control. You conduct negotiations and sales yourself: Serenity Mail does not perform CRM functions.
Legality of email campaigns
We use only published information from business directories and company websites. Contacts are selected for the specific task. Data is recorded only to the extent necessary to send emails on the current and following day. Directory databases are not copied in full, provided to clients, or sold.
The legal basis for data processing and sending emails is considered separately, taking into account the legislation of the relevant country. A company's suitability for your offer does not replace the legal requirements for sending emails.
For the first 100 clients with an annual contract, we guarantee compensation for fines and penalties related to email campaigns through Serenity Mail, pursuant to a court decision in a European Union country. The terms of compensation are set out in the contract.
This examines the legal framework for Serenity Mail's operation in Germany and other European Union countries from the perspective of the client's potential liability under the law and towards regulatory authorities and third parties.
In recent years, especially since the GDPR/DSGVO came into force and against the backdrop of the application of the German UWG, the issue of liability for targeted B2B advertising outreach has been widely discussed and often artificially dramatized.
For Germany, we consider the GDPR/DSGVO and the German UWG. The GDPR also applies in other EU countries; requirements for advertising emails are determined by the legislation of the respective country.
Legislation does not provide a clear boundary between lawful and unlawful B2B advertising and data processing, so the assessment of whether a violation has occurred and of the applicable sanctions usually depends on the specific court ruling.
Nevertheless, it is important to understand exactly what liability the law provides for if your actions are deemed a violation. The decision should be made based on the actual potential consequences, not on general fears surrounding the topic of B2B mailings.
GDPR/DSGVO
The GDPR applies in Germany and other EU countries. The GDPR/DSGVO covers the processing, storage and use of personal data, as well as hidden tracking, which may be considered unlawful.
The law does not provide a clear boundary for when working with company contacts from public sources is lawful or unlawful. At the same time, Art. 6(1)(f) GDPR explicitly allows legitimate interest as a legal basis for data processing.
GDPR/DSGVO provides for administrative fines and claims for compensation for damages. The main fines are imposed for unlawful processing of personal data, lack of a legal basis, insufficient security, data breaches, unlawful tracking, profiling, and hidden collection of user data.
Maximum fines - up to 10 million euros / 2% of turnover or up to 20 million euros / 4% of turnover.
The well-known large fines primarily concern major digital platforms and telecommunications companies, such as Google, Meta/Facebook, and others.
We were unable to find fines or known court rulings specifically under GDPR/DSGVO for standard B2B email campaigns, or for the storage and processing of SMB contact data for such campaigns.
§7 UWG (Germany)
The UWG is Germany's national law against unfair competition. This section concerns German law only; other EU countries have their own rules. §7 UWG has become almost a symbol of disputes over B2B mailings because it expressly mentions email.
The legislature intended to restrict intrusive advertising as a tool of unfair competition. However, the wording of §7 UWG turned out to be so broad that virtually any advertising by email, telephone, or fax can formally be interpreted as unzumutbare Belästigung - unreasonable harassment, even if it concerns a single email sent once in many years.
This law does not provide for direct liability to the state, but it allows the recipient of any email that could be considered advertising to demand that the mailing stop, as well as compensation for damages and expenses.
The legislator intended to limit intrusive advertising, but the broad wording gave lawyers the opportunity to apply §7 UWG much more broadly - including against individual promotional emails.
In the early 2000s, spam email annoyed everyone, including judges, so in some cases courts agreed with that interpretation. Usually it involved compensation of 100-500 euros plus attorney and court costs.
Claims industry
In Germany, this resulted in a separate claims industry around advertising emails.
For any email that could be interpreted as advertising, lawyers started sending demands, citing GDPR/DSGVO and §7 UWG.
Since rulings in favor of plaintiffs did indeed occur, some entrepreneurs preferred to pay immediately, while others defended themselves in court - often successfully.
This increased costs for legitimate businesses but had little effect on actual spam, because professional spammers had designed their operations from the outset to make it difficult to hold them accountable.
As a result, the issue attracted significant media attention and gained a reputation as a serious legal risk.
German case law
In the context of §7 UWG, such cases were usually pursued in conjunction with the GDPR/DSGVO: §7 UWG was used as an argument that the advertising communication was impermissible, and the GDPR as an argument that the processing of personal data was unlawful and as a basis for compensation.
However, since 2022, the practice has begun to change: courts have increasingly required not just a reference to a violation, but proof of actual individual harm.
In the BGH decision of 28.01.2025, VI ZR 109/23, concerning unsolicited promotional email, the court confirmed that a GDPR violation alone does not automatically give rise to a right to compensation. The claimant must substantiate specific non-material damage or an actual loss of control over their data.
Since 2023, we are not aware of any new successful lawsuits specifically involving the combination of GDPR/DSGVO and §7 UWG in relation to ordinary B2B email campaigns.
Real risks
However, the claims industry has not disappeared, and there is still a chance of receiving a properly drafted demand letter from a lawyer even for a single promotional email based on GDPR/DSGVO and §7 UWG.
Such claims usually seek compensation, payment of legal fees, and confirmation that the mailing has been stopped.
Because some business owners continue to prefer a quick payment to a legal dispute, this practice has effectively become a kind of legal mechanism for extracting money from businesses.
Our assessment
We believe that the risks associated with targeted and limited B2B email campaigns are currently minimal and comparable to the usual risks of any business activity.
No business is completely legally risk-free: in almost every field, there are grey areas and disputed interpretations of the law.
A targeted and limited email campaign does not in itself increase overall business risk, but it may lead to individual claims for compensation.
We believe that such demands should not be complied with automatically. For this purpose, we provide an appropriate response template declining the demand and setting out the reasoning behind our position.
Important note
This text does not constitute legal advice.
This information has been prepared in good faith, but you must independently assess the decision to use Serenity Mail and the associated risks and assume responsibility for them, taking into account the laws of Germany or another EU country in which you operate.
